Marko is right . It does not NEED a better name. But would better "marketing" bring more developers? I guess maybe not. People with the tEch skills and generosity to dOnate time prob don't care what is in a name. When I was a nube at this I did not care about the kde bit of the name. Even though I run a gnome desktop.
To really make the project fly high it needs a pathway to a windows port.

However, I am pretty sure this will not happen. Dan dendy says he has given up on ever making kdenlive run on windows because of all the kde dependencies. Hence dan's new project (the name of which I forget).

I guess it would all come down to would jbm want to bother changing the name. If it was me I would be thinking there was no compelling reason tO go to all the trouble. Web site changes. Code changes etc. Why bother?

yes this project need more resource (dev, doc, test, spread ...) not to waste time to change name ...

in the last i think that just jbm and other people involved could decide ...

It is better if someone can update news in KDENLIVE twitter handle too!

https://twitter.com/kdenlive